SERVICES

STRATEGY + ACQUISITIONS

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    A. Portfolio Strategy Planning:

    Work with client team to evaluate (A, B, C) properties, market characteristics, consumer segments, financial and development considerations to prioritize development opportunities. 

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    B. Market Acquisition Strategy:

    Facilitate planning meetings to discuss consumer intel, market information and client requirements (goals, partnerships, market knowledge, preferred deal structures, development timelines) to determine white space opportunities. 

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    C. Property

    Sourcing:

    Guided by market and consumer insights, prioritize desired markets and identify potential development partners, landowners, brokers and others. 

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    D. Market Opportunity Analysis:

    For identified properties, prepare a high-level opportunity analysis of the potential development and customer segmentation to identify product types, prices and achievable absorption.  

COMMUNITY PLANNING

+ VISION

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1

Marketing Understanding:

Property assessment and identification of potential opportunities based on market and competitive factors and forecasts. 

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2

Consumer Insights:

Quantitative and qualitative (including Ethnography) with potential target customers to test motivations, community, home and amenity preferences.

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3

Consumer Segmentation Analysis:

Assess the submarket population and identify core potential customer segments by behaviors, attitudes, values, income and wealth. When including customer-driven product segmentation incorporate consumer housing preferences together with housing demand and supply factors.

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4

Consumer-Based Strategy:

Integrate research insights to recommend actionable consumer-based strategies for development concept, community orientation, land use, product segmentation, amenity program and critical success factors.