Prior to founding Strategic Solutions Alliance in 2008, Belinda was the Chief Strategy Officer for Newland. Her role included oversight of all consumer intelligence and market research, and the application of these insights in Newland’s residential communities nationwide. She took the company’s research from one-off disconnected studies to an integrated approach of gathering intelligence, interpreting the insights and applying them to drive business results from community acquisition to successful grand openings.

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At Newland, Belinda worked with team members, including the firm’s Chief Marketing Officer, Teri Slavik-Tsuyuki, to create a process to learn and classify attitudes, beliefs, lifestyle, needs and preferences of customers. Belinda led a transition of Newland’s research process from one-off market research reports with various vendors to an integrated process of consumer and market intelligence, interpretation and application. She provided input to determine optimal land use and product segmentation strategies for Newland’s communities. She utilized custom designed consumer research to incorporate development and housing strategies and implementation plans for each various master-planned community.  This led to innovation community and housing designs, space design and activation for authentic customer experiences, conversational marketing and customer engagement strategies.

Belinda also brings experience as a Managing Director with RCLCO, where she led consulting services for top developers and investors including development, market and consumer strategies, financial optimization analyses for planning and product segmentation, and builder sales strategies for thousands of mixed-use and single use real estate projects in 44 states.