Recent Clients Include...
The Beach Company
Five Point Communities
IHP Capital Partners
Melcor USA Community Development
Newland Real Estate Group, LLC
Rancho Mission Viejo
Santa Rita Ranch
Sirote & Permutt
Tejon Ranch Company
Types of Projects:
Who are our client partners?
We build lasting relationships with our clients.
Fun Fact: Most of our clients become long term and came from referrals.
WORDS FROM OUR CLIENTS
“Belinda has deep knowledge of analytical tools which enable developers and builders to reach the right consumer with the right product. She is a superb analyst and thinker and is able to communicate conclusions and ideas in a lucid and understandable manner. I have no hesitation in recommending Belinda to any developer, builder or investor who needs help to understand their market sector. I would be delighted to discuss any aspect of her work in a follow up telephone call.”
- Geoff Le Plastrier, President, Newport Pacific Land Company, LLC
Belinda has been instrumental in helping transform our company to have a customer focus. Every community acquisition, for example, begins with a real understanding of the target customers through consumer research.”
- David Frame, Managing Partner, Landeavor, LLC
“Belinda brought a customer-focused approach to our community planning and strategic planning process. She helped us to gain better insights and understanding of our customers to build a strong and profitable community brand.”
- Bob McLeod, Executive Chairman, Newland Real Estate Group
“Belinda was the only consultant who has really made a difference. I couldn’t operate without her analysis.”
- Jim Jenkins, Vice President, Master Planned Communities, Toll Brothers
“Members of my firm and I have worked with Belinda on many complex projects over a long time period. Belinda’s deep understanding of real estate development projects, product types and consumer preferences makes her a knowledgeable expert in determining a property’s highest and best use, which is useful in many settings. Additionally, Belinda is an excellent communicator, not only with the written word, but as an expert witness, where her cool, confident demeanor serves her and her clients well.”
- Ronald Levitt, Attorney at Law, Sirote & Permutt, PC
“Engaging Belinda Sward and her company to conduct thorough market analyses to help our team pinpoint site selections in specific markets in which we invest has proven time and time again to be the precursory for successful projects. In addition, her ability to conduct sound and telling consumer research to help us bring clarity in our product design and messaging has been invaluable. I am a big fan of Belinda and her professional and methodical approach which provides our team great results as we hunt for land and position our offering in markets where demand has been demonstrated through her efforts.”
- Michael McCann, President and CEO, Simple Life
“I have had the opportunity to work with Belinda Sward both as a colleague and as a consultant for over 20 years. Belinda has constantly provided in-depth consumer research and critical insight defining our customers to support the design, product segmentation and key community amenities that have allowed our operations teams to deliver top performing master planned communities.”
- Peter Bridges, Senior Vice President, The Resmark Companies, formerly with IHP Capital Partners
“Belinda did a great job for Estrella with providing deep consumer insights and drawing out salient information from the consumers in discussion groups. This was critical to helping us with innovative product designs targeted to the customer segments.”
- Bill Olsen, Senior Vice President, Newland Real Estate Group
“We really respect Belinda and her work.”
- Steve Roe, Vice President and General Manager, Johnson Development Corp.
“Belinda has been instrumental in developing techniques leading to measurable increases in absorption and velocity of sales. She has the ability and experience to quickly assess the needs of the investment, collect the relevant data and draw conclusions on which the investor can make strategic decisions.”
- Frawn Morgan, Managing Member and Chief Executive Officer, LDC Advisors
“Belinda provided tremendous insight from consumer and market interpretation to our development and marketing teams at both an executive and project level.”
- Derek Thomas, Former Vice Chairman and CIO, Newland Communities
“I have known Belinda for many years and always found her insight and analysis of Real Estate developments to be very valuable. She does not just see the trends, but has a depth of understanding of why the trends have come about and under what circumstances a different result could be expected. I always come away from a meeting with Belinda richer for the time spent and want her involved as a key team member on any project we develop.”
- Don Whyte, Vice President, Planning, Deseret Cattle & Citrus
“I’ve been working with Belinda for many years and really respect her and her work.”
- Dan Camp, Vice President of Real Estate, Santee Cooper, formerly Cousins Properties
“I really admire Belinda and think highly of her intelligence and capabilities. She did some amazing things at Newland. She has been an expert witness in litigation and has 20 years experience doing market and project assessments including workouts for distressed properties.”
- Martha Guy, Former General Counsel
“I have known and worked with Belinda Sward for over a decade. During this time, she has been retained, on multiple projects, to advise us on the creation and implementation of a development strategy(s). From market and consumer research, to community visioning, to product/amenity specific assumptions, to pricing/costing, to community standards, and to marketing materials and sales management appropriate from inception to completion. Perhaps most importantly, Belinda has the rare talent of understanding what needs to be accomplished for development success and the ability to communicate that to both the owners and the consumers. Time and again, she has been the driving force behind our successes. Belinda is a true leader, team player, and professional and I feel she would be an asset to anyone’s Development Team.”
- Larry Kohler, Green Stripe Development
“Belinda’s unique skill set and experience puts her in a position that is of great use to clients as we move through (and out of) a recession as well as times of economic prosperity.
- Robert Voyles, Seven Oaks Company formerly Senior Vice President, Hine
“I have known Belinda for many years through ULI and she is one of the best in the industry for project feasibility analysis and strategic planning for mixed use, resort and planned communities."
- Maxine Hicks, Partner and Location Head, Atlanta Real Estate Practice, DLA Piper
“I was pleased with Belinda’s discussion that people are looking for authenticity, as this can be a strong point of Lone and Amador"
- Bill Bunce, Greenrock Holdings, LLC
“You have assisted Rancho Mission Viejo in so many ways to assure that PA-3 is off and running in the right direction and will produce an extraordinary new community.”
- Kris Maher, Senior Vice President, Rancho Mission Viejo
“I had the pleasure of working with Belinda Sward and Strategic Solutions Alliance in the research and planning of Starwood, a large master-planned community in Orlando, Florida. Our team wanted to bring a project to market that truly reflected the target customer, their ideal community, and wasn’t just a typical knock-off of Baldwin Park. The team really delivered. The consumer and market intelligence revealed insights that were fresh, customer-focused and innovative for community life and housing design. In the end, the work the team did together proved so compelling that the property was purchased pre-launch by a developer/homebuilder. I found that Belinda offered tremendous value to the project would welcome the opportunity to work with her again.”