SERVICES

STRATEGY + ACQUISITIONS

COMMUNITY PLANNING

+ VISION

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1

Marketing Understanding:

Property assessment and identification of potential opportunities based on market and competitive factors and forecasts. 

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2

Consumer Insights:

Quantitative and qualitative (including Ethnography) with potential target customers to test motivations, community, home and amenity preferences.

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3

Consumer Segmentation Analysis:

Assess the submarket population and identify core potential customer segments by behaviors, attitudes, values, income and wealth. When including customer-driven product segmentation incorporate consumer housing preferences together with housing demand and supply factors.

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4

Consumer-Based Strategy:

Integrate research insights to recommend actionable consumer-based strategies for development concept, community orientation, land use, product segmentation, amenity program and critical success factors.