top of page
SERVICES
STRATEGY + ACQUISITIONS
COMMUNITY PLANNING
+ VISION
1/2
1
Marketing Understanding:
Property assessment and identification of potential opportunities based on market and competitive factors and forecasts.
1/2
2
Consumer Insights:
Quantitative and qualitative (including Ethnography) with potential target customers to test motivations, community, home and amenity preferences.
1/2
3
Consumer Segmentation Analysis:
Assess the submarket population and identify core potential customer segments by behaviors, attitudes, values, income and wealth. When including customer-driven product segmentation incorporate consumer housing preferences together with housing demand and supply factors.
1/2
4
Consumer-Based Strategy:
Integrate research insights to recommend actionable consumer-based strategies for development concept, community orientation, land use, product segmentation, amenity program and critical success factors.
bottom of page