STRATEGY + ACQUISITIONS
Property assessment and identification of potential opportunities based on market and competitive factors and forecasts.
Quantitative and qualitative (including Ethnography) with potential target customers to test motivations, community, home and amenity preferences.
Consumer Segmentation Analysis:
Assess the submarket population and identify core potential customer segments by behaviors, attitudes, values, income and wealth. When including customer-driven product segmentation incorporate consumer housing preferences together with housing demand and supply factors.
Integrate research insights to recommend actionable consumer-based strategies for development concept, community orientation, land use, product segmentation, amenity program and critical success factors.