SERVICES
STRATEGY + ACQUISITIONS
A. Portfolio Strategy Planning:
Work with client team to evaluate (A, B, C) properties, market characteristics, consumer segments, financial and development considerations to prioritize development opportunities.
B. Market Acquisition Strategy:
Facilitate planning meetings to discuss consumer intel, market information and client requirements (goals, partnerships, market knowledge, preferred deal structures, development timelines) to determine white space opportunities.
C. Property
Sourcing:
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Guided by market and consumer insights, prioritize desired markets and identify potential development partners, landowners, brokers and others.
D. Market Opportunity Analysis:
For identified properties, prepare a high-level opportunity analysis of the potential development and customer segmentation to identify product types, prices and achievable absorption.
COMMUNITY PLANNING
+ VISION
1
Marketing Understanding:
Property assessment and identification of potential opportunities based on market and competitive factors and forecasts.
2
Consumer Insights:
Quantitative and qualitative (including Ethnography) with potential target customers to test motivations, community, home and amenity preferences.
3
Consumer Segmentation Analysis:
Assess the submarket population and identify core potential customer segments by behaviors, attitudes, values, income and wealth. When including customer-driven product segmentation incorporate consumer housing preferences together with housing demand and supply factors.
4
Consumer-Based Strategy:
Integrate research insights to recommend actionable consumer-based strategies for development concept, community orientation, land use, product segmentation, amenity program and critical success factors.
